Social Media Marketing for Business
Aimed at those who have a basic understanding of the fundamentals of social media, this workshops will demonstrate how you can utilise tools and techniques to increase your social reach and save time while managing effective social channels.
â Workshops details:
âMaximising engagement times
- Using tools to generate heatmaps for online activity to identify when audiences are onlines
- Identify when engagement is likely to be higher
- Schedule/pre-load content to increase visability and response - an in depth look at Hootsuite
âManaging social content
- Understanding what content your audience will engage with
- Content hints and tips for Facebook, Twitter and LinkedIn
- Social media etiquette
- Understanding how to make content engaging and attractive
âMeasuring success
- Overview of social analytics and how to use the information effectively
- Social analytics across Facebook, Twitter and LinkedIn
- How to adjust content after analysis for maximum impact
âManaging paid promotions
- How to get the maximum effect for your budget
- Importance of testing and measuring adverts
- Advanced targeting opportunities/segmentation options
âData and security
- Protecting your social media channels and what to consider when using social media for business
Business & IP Centre | Newcastle City Library