Digital Marketing for Business
Practical and jargon-free, this workshop will show you how to use simple and effective tools and tactics to create the best online reputation in order to get enquiries faster.
âAimed at those who are new to digital marketing or are disappointed by the results to date, perhaps undecided about the many various options. It helps to have a good understanding of the target audience and have a clear sales and marketing strategy.
ââ Workshops details:
Rediscover Digital Marketing
- The role of digital marketing to be credible and to be trusted by your customers
- Learn about the 3 key elements of your digital marketing action and strategy: Content creation - Content Publication - Content Amplification©
âYour Content Creation Action Plan
- How to plan and research the two types of online content: Promotional and Social
- Learn how to use the '7 habits of a Successful Digital Marketer' to create better content faster
âYour Content Publication Action Plan
- How to review your website using the 'Website Experience Checklist' for more enquiries
- How to use online photos, web videos and podcasts to increase your credibility and trust
âYour Content Amplification Action Plan
- Learn how to improve your visibility on search engines using the 'online CV checklist'
- How to use the three types of blogging: Mentor-Messenger-Merchant© to get more results from your social media and email marketing
âCyber Security and protecting your business online
- Backing up data
- Storing data
- Data protection
Business & IP Centre | Newcastle City Library