Business Exchange with Linda Moir

An expert in HR and customer service, Linda Moir headed the London 2012 dream team that delivered outstanding front of house service by 15,000 volunteer Games Makers to 9 million spectators, resulting in one of the most successful Olympic and Paralympic Games in history. Previously, she was Virgin Atlantic’s Director of In Flight Services, responsible for the airline’s award winning service and ‘making flying fun’.

Linda’s career took off with British Airways, where she worked in HR for air traffic control before rising to HR Director of National Air Traffic Services. In her time spent at the UK’s largest airline, Linda experienced an environment of significant changes as the company transitioned from public to private ownership.

In 2003, Sir Richard Branson hired Linda to ‘make flying fun’ as Virgin Atlantic’s Director of In Flight Services, and she certainly did: after completely overhauling the training, recruitment, promotion and performance management of 5,000 Cabin Crew, the highest customer satisfaction scores in the airline’s history were recorded. Throughout the process, she oversaw significant business growth whilst consistently driving the airline’s catchy promise of ‘Brilliant Basics, Magic Touches’.

Linda’s unparalleled success in HR and customer service management serves as an inspiring model of performance delivered through people.