Branding Magic Masterclass

In this masterclass session you will learn the secrets behind creating an effective brand from Paul Finch of Pulse Creative Marketing and find out how to protect your brand from Aude Charillon of the Business & IP Centre Newcastle

BRANDING MAGIC

Branding Magic is a fun, interactive seminar packed full of practical branding hints and tips. Whether you are an established business or just starting out you'll receive some great branding advice to apply to your business.

Paul runs Pulse Creative Marketing and is an inspirational marketing speaker. He will provide ideas on how you can use branding to develop your business and make it amazing!

Some key branding principles will be highlighted alongside real case studies to demonstrate how to put things into practice to achieve maximum success. The session will cover:

• Why branding is important
• How your brand influences your customers
• Designing promotional material that works
• Integrating your brand effectively

PROTECTING YOUR BRAND

As part of your marketing strategy you may be creating a brand, developing a website, using social media or more traditional promotional material… For all of these, you need to know the basics of intellectual property: you need to know who really owns your website, how you can protect your logo from copycats, and perhaps even more importantly: you need to make sure you are not infringing anyone’s copyright or trademark rights.

Aude Charillon will answer the following:

• If I work with a designer do I own the logo they create for me or do they?
• Where can I find images I can use for my promotional material without getting into trouble?
• What do I need to do before I decide on a business name?